JJK - Jackie Joyer-Kersee Logo

While at Vehicle SF, a full service creative agency in San Francisco, I created this branding and Identity concept for Olympian Jackie Joyner-Kersee. My inspiration for the logo was the infinity symbol as a nod to the idea of legacy. I subtly worked it in to a stylistic monogram that also conveys power and grace, both characteristics synonymous with Jackie herself.